Launch doc template

Launch readiness

Is the feature shipped?
Is pricing finalized?

Marketing brief

Product Someone
What is the feature / product? How does it functionally work?

Customer Someone
Who is the customer? (what is the customer persona(s)?)

Competitors Someone
What is the competitive landscape and how does this compare?

Positioning Someone
The value prop, how does this feature solve the customer’s problem?

Metrics

Sign ups:
Downloads:
Press Mentions:
View:
Revenue:

Positioning review

Have the following groups sign off on the marketing brief before spinning up other resources:
Legal
Product
Product Marketing
Exec team (depends on tier of launch)