Background & research
Explain the context behind why we are doing this project. Data is a great source of insight.
Problem statement
As a who, I am trying to outcome/job. But problem/barrier because root cause which makes me feel emotion.
Goals
List goals
KPIs
What success looks like
Hypothesis
If we achieve/enable X, then user behavior Y changes in this way leading to positive metrics Z.
Vision narrative
Outline the user journey. Include sketches, user flows or even videos to illustrate your points.
Scope
Explain the solution is, how it works and the extent of the work involved.
Requirements
Future evolutions
Out of scope
Designs and assets
Figma project link, hi-fi mockups, SVGs, font files, images, prototypes...
Open questions
Technical factoring
Engineers can estimate the project to plan for code structure and specific technical choices.