Background & research
Explain the context behind why we are doing this project. Data is a great source of insight.
As a who, I am trying to outcome/job. But problem/barrier because root cause which makes me feel emotion.
What success looks like
If we achieve/enable X, then user behavior Y changes in this way leading to positive metrics Z.
Outline the user journey. Include sketches, user flows or even videos to illustrate your points.
Explain the solution is, how it works and the extent of the work involved.
Out of scope
Designs and assets
Figma project link, hi-fi mockups, SVGs, font files, images, prototypes...
Engineers can estimate the project to plan for code structure and specific technical choices.