Background & research
Explain the context behind why we are doing this project. Data is a great source of insight.
Problem statement
As a who, I am trying to outcome/job. But problem/barrier because root cause which makes me feel emotion.
Goals
List goals
KPIs
What success looks like
Hypothesis
If we achieve/enable X, then user behavior Y changes in this way leading to positive metrics Z.
Vision narrative
Outline the user journey. Include sketches, user flows or even videos to illustrate your points.
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Scope
Explain the solution is, how it works and the extent of the work involved.
Requirements
Future evolutions
Out of scope
Designs and assets
Figma project link, hi-fi mockups, SVGs, font files, images, prototypes...
Open questions
Technical factoring
Engineers can estimate the project to plan for code structure and specific technical choices.