New brand launch

Launch readiness

Has the brand shipped?
Is pricing finalized?
Is the email for users ready?

Marketing brief

Product
We added the following features to make the product easier to use: better search and new comments.

Customer
We are focused on CFOs in remote teams of 10-50 people for this launch.

Competitors
We are closely compared to Quippy, but our ease of use is what sets us a part.

Positioning
We are the easiest tool for remote CFOs to manage spending.

Metric goals

Sign ups: 100K
Downloads: 60K
Press Mentions: 15
View: 500K
Revenue: + $14K

Positioning review

Have the following groups sign off on the marketing brief before spinning up other resources:
Legal
Product
Product Marketing
Exec team (depends on tier of launch)